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Channel & category optimization​

​​Sales performance depends not only on selecting the right mix of channels to reach your target audiences.

It also depends on optimizing the store design and layout and making the best category management decisions - including maximizing category adjacencies, product assortment, shelf space, price, merchandising presentation and in store communication. These activities help enhance the shopper's journey and as a result boost shoppers' engagement and loyalty.

Overall, we help you optimize your channel mix and categories by providing actionable insights for the following key areas and by simplifying activation of those insights:

  • Channel trends
  • Channel strategy
  • Shopper path to purchase
  • In-store experience
  • Online experience
  • Mobile experience
  • User experience
  • Activation

More about Channel and category optimization