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Featured Articles From our Blog

  • Harnessing the power of social media insights for marketing strategy

    Health    19 December 2014 -While marketers tend to focus on what people are saying about their brands in social media, they sometimes overlook the
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  • India looks set to be the next big market for tire brands

    Automotive    18 December 2014 -GfK conducted a seven-month study of India’s tire retailers to find out more about the country’s market. So – wha
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  • Monetizing mobile instant messaging: the future requires scale innovation

    Technology    17 December 2014 -The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The growth of IM has been staggerin
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