Insights & Publications

  • Compare markets in Europe: how truck tires stack up
    29 October 2014 - Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There’s so many ways to approach a research question. Which is the right approach? Is my model the best-suited?
  • Retail centers: Sustainable investment or hype?
    27 October 2014 - GfK retail expert Manuel Jahn explores in a white paper whether retail centers constitute a sustainable investment with genuine substance or an overhyped asset that poses grave consequences down the road.
All news

Press Releases

  • Downward trend in German consumer climate has come to an end for now
    24 October 2014 - Findings of the GfK Consumer Climate study for Germany for October 2014
  • GfK Purchasing Power Europe for 2014/15
    22 October 2014 - Purchasing power in Europe climbed by around two percent this year. The amount of disposable income available to Europe's inhabitants depends largely on their country of residence.
View more press releases


Connect with us through social media: