Insights & Publications

  • Arno Hummerston to discuss Epic Research Failures at Unleashing Data Summit in Amsterdam
    19 September 2014 - GfK is delighted to be presenting at the Unleashing Data Summit on 1st October in Amsterdam.
  • Map of the month: Purchasing Power for photography in Germany, 2014
    16 September 2014 - GfK has released a map of GfK Purchasing Power for photographic equipment to mark the Photokina trade fair in Cologne, Germany from September 16-21.
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Press Releases

  • Saudi Arabia tyre sales double UAE and Egypt combined
    18 September 2014 - Motorists in Saudi Arabia bought 3.86 million tyres in the first half of 2014, compared to 1.32m in the UAE and 0.52m in Egypt. Latest figures from GfK's retail sales tracking of passenger car, 4x4 and light truck tyres.
  • GfK and Viacom win ESOMAR prize with “Comedy Central Power of Laughter”
    12 September 2014 - GfK and Viacom International Media Networks (VIMN) have won ‘Best Methodological Paper’ at the 2014 ESOMAR Congress for their joint paper called “Comedy Central Power of Laughter”.
    Media & Entertainment
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