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Insights & Publications

  • GfK releases new digital maps for 16 countries in North and South America
    31 March 2015 - GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
  • Big Data transformation and analysis will unlock the future of TV
    31 March 2015 - Executive interviews with 14 broadcasters and operators outline the state of the audience data market, with clear direction for the future of data in an internet-enabled TV world
    Media & Entertainment
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Press Releases

  • UK: March sees Consumer Confidence increase three points to 4
    31 March 2015 - GfK’s UK Consumer Confidence Index has increased three points this month to 4. All five measures used to calculate the Index saw increases this month.
    Consumer Goods | Financial Services
  • Big Data transformation and analysis will unlock the future of TV
    31 March 2015 - GfK report on how Big Data is being used in the cable and broadcast industry. Includes executive interviews with 14 broadcasters and operators on the state of the audience data market and the future of data in an internet-enabled TV world.
    Media & Entertainment
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