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Insights & Publications

  • Will wearable watches drive the cars of the future?
    5 March 2015 - First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future?
  • Finding the right blend of online and offline retail – what European appliance shoppers want
    24 February 2015 - Home appliances is among the top five omnichannel categories. Our new infographic shows how store and online have complementary advantages for appliance shoppers in Europe
    Retail | Consumer Goods
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Press Releases

  • GfK and ForwardKeys join forces to deepen insights into global travel and hospitality sector
    4 March 2015 - Leading global market research firm GfK and provider of travel intelligence ForwardKeys announced during the ITB travel trade show in Berlin that they will bundle their travel and hospitality knowledge.
  • GfK forecasts 51 million wearables will be bought globally in 2015
    2 March 2015 - With major companies now entering the market, GfK predicts that the combined smartwatch and health fitness tracker market will leap to 51.2 million sales in 2015 - three times 2014 - with both segments showing equal importance in this converging market.
    Technology | Consumer Goods
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