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Insights & Publications

  • The power of direct context as revealed by GfK eye tracking
    22 July 2015 - In a recent paper published in the latest issue of Journal of Advertising Research, GfK eye tracking software was used to explore the visual impact of 187 magazine advertisements.
    10 July 2015 - The German market for camcorders is growing again. From January to May 2015 value grew by +16.5 percent compared to last year’s period.
    Consumer Electronics
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Press Releases

  • UK: July sees Consumer Confidence decrease three points
    31 July 2015 - GfK’s UK Consumer Confidence Index has decreased three points to 4 in July.
    Consumer Goods | Financial Services
  • Nearly a third say cloud storage is essential, but national opinion is divided
    30 July 2015 - Market opportunities for businesses catering to Cloud users: Latin America countries have highest numbers strongly agreeing that cloud storage is essential to them. People in Germany, Canada and Australia are not convinced.
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