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Insights & Publications

  • Will wearable watches drive the cars of the future?
    5 March 2015 - First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future?
    Automotive
  • Finding the right blend of online and offline retail – what European appliance shoppers want
    24 February 2015 - Home appliances is among the top five omnichannel categories. Our new infographic shows how store and online have complementary advantages for appliance shoppers in Europe
    Retail | Consumer Goods
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Press Releases

  • GfK and ForwardKeys join forces to deepen insights into global travel and hospitality sector
    4 March 2015 - Leading global market research firm GfK and provider of travel intelligence ForwardKeys announced during the ITB travel trade show in Berlin that they will bundle their travel and hospitality knowledge.
    Travel
  • GfK forecasts 51 million wearables will be bought globally in 2015
    2 March 2015 - With major companies now entering the market, GfK predicts that the combined smartwatch and health fitness tracker market will leap to 51.2 million sales in 2015 - three times 2014 - with both segments showing equal importance in this converging market.
    Technology | Consumer Goods
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