Insights & Publications

  • Map of the month: Purchasing Power for photography in Germany, 2014
    16 September 2014 - GfK has released a map of GfK Purchasing Power for photographic equipment to mark the Photokina trade fair in Cologne, Germany from September 16-21.
  • What’s driving Gen Y away from buying cars?
    15 September 2014 - Could they be lured back by new technology? Find out how carmakers can capture this eager market.
  • Insights from the new GfK French truck tire panel
    2 September 2014 - Behind the trends of the French truck tire market
  • GfK to share latest TV and Media insight at IBC 2014
    2 September 2014 - At IBC 2014, GfK will be sharing a number of key research pieces, including its recently revealed research which provides the first-ever consumption data at a title level for programmes viewed on subscription-on-demand (SVOD)
    Media & Entertainment
  • Infographic: Findings on the market for gardening equipment and chemicals
    26 August 2014 - A look back at the first half of 2014 shows that consumers are spending more on gardening equipment and chemicals again than in the same period of the prior year.
    Retail | Consumer Goods
  • Customer centricity: bridging the digital divide
    26 August 2014 - GfK article, published in CMO Europe, exploring the different ways brands can increase customer satisfaction across digital and physical realms, including voice-of-the-customer (VoC) and user experience (UX) programmes.
    Not applicable
  • Can automakers achieve data-driven empathy?
    26 August 2014 - Is your customer looking for a "fling" or to become "best friends"? Why automakers could benefit from data-driven empathy.
  • Sunglasses and Optics: Gulf dynamism puts Europe under pressure
    20 August 2014 - In the first article in a series studying optic trends in the Gulf - and published exclusively in VisionPlus Arabia - GfK’s David Lewis looks at how the Gulf market is turning Europe green with envy.
    Retail | Fashion & Lifestyle
  • Does your voice-of-the-customer (VoC) programme measure up
    20 August 2014 - GfK's Stuart Crawford-Browne discusses the elements that make up a successful VoC programme.
    Not applicable
  • GfK webinar illuminates applications of geodata in reinsurance industry
    19 August 2014 - An Intelligent Insurer-hosted webinar on September 3 from 3-4pm BST (London) showcases the many applications of GfK geodata in the insurance and reinsurance industries.

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