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Insights & Publications

  • GfK releases new digital maps for 16 countries in North and South America
    31 March 2015 - GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
  • Big Data transformation and analysis will unlock the future of TV
    31 March 2015 - Executive interviews with 14 broadcasters and operators outline the state of the audience data market, with clear direction for the future of data in an internet-enabled TV world
    Media & Entertainment
  • RegioGraph 2015 now shipping
    30 March 2015 - The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import.
  • BVMI and GfK develop new category: “Best Interactive Act - German Artist"
    24 March 2015 - The German Federal Music Industry Association (Bundesverband Musikindustrie e.V. (BVMI)) and GfK Entertainment have developed a new category for ECHO.
    Media & Entertainment
  • Understanding the indonesian smartphone user
    23 March 2015 - Indonesia often falls into the long shadow cast by other developing markets – Brazil, Russia, India and China – also known as the BRIC countries. But with the fourth largest population in the world, Indonesia is growing rapidly, as evidenced by the growth
  • Do Germans spend a lot on outfitting and tuning their car? Well, it depends...
    18 March 2015 - Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…
  • Money talk: listening in to social media conversations about financial services
    17 March 2015 - Who’s talking most about financial technology? Consumers are – on social media. Of all the content relating to financial technology online, 60% is generated by consumers. Consumers are talking about financial technology on social media, forums, blogs and
  • Singaporeans take a considered approach to tablet purchase
    11 March 2015 - We recently undertook a study to understand how consumers in Singapore buy tablets.
  • When will Belgians embrace mobile payment?
    11 March 2015 - The use of mobile payment is in its infancy in Belgium, yet awareness is relatively high. Our latest research highlights some of the obstacles to widespread adoption, and suggests how the market might develop in the future.
  • Will wearable watches drive the cars of the future?
    5 March 2015 - First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future?

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