This website uses cookies  Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. By browsing our website, you agree to our use of cookies. Learn more

Insights & Publications

  • Soundbars increasingly provide a cinema atmosphere at home
    25 September 2015 - Regardless of whether they are placed under or in front of the television, soundbars currently provide an increasingly better sound experience and therefore a cinema atmosphere in the living room.
    Consumer Electronics
  • GfK features in Raconteur's Customer Experience and Loyalty report
    15 September 2015 - GfK features in Raconteur's Customer Experience and Loyalty report
  • EU nursery highlights
    9 September 2015 - At Kind + Jugend the world’s leading trade fair for the baby and toddler outfitting sector we present the latest trends within the EU nursery industry.
  • Young shoppers are switched on to omnichannel
    7 September 2015 - Our research shows that young shoppers are an omnichannel generation, expecting a seamless experience between the two environments.
  • Tire Trends in Europe
    20 August 2015 - What are the key trends in tire purchase across the major European markets and the importance of SUV's on the market.
  • GfK confirmed as Knowledge Partner for Vision-X 2015
    14 August 2015 - GfK will be providing a “State of the Industry” report for Vision-X 2015, together with sharing its latest market intelligence and point-of-sales data on the Middle East optics market.
    Fashion & Lifestyle | Optics & Acoustics
  • GfK Annual Report wins Red Dot Award 2015
    13 August 2015 - From a total of 7.451 submissions the jury of the Red Dot Award has chosen the best entries of the year: the GfK Annual Report 2014 is one of them.
  • Connected Car in the Aftermarket
    6 August 2015 - Connected Cars have been one highlight beginning this year. On CES in Las Vegas E-Cars or Self-driving cars have been one of the hot topics. But even the aftermarket shows a remarkable positive development.
    Consumer Electronics
  • The power of direct context as revealed by GfK eye tracking
    22 July 2015 - In a recent paper published in the latest issue of Journal of Advertising Research, GfK eye tracking software was used to explore the visual impact of 187 magazine advertisements.
    10 July 2015 - The German market for camcorders is growing again. From January to May 2015 value grew by +16.5 percent compared to last year’s period.
    Consumer Electronics

Contact Us