Mobile Matters: Why FMCG players need a mobile strategy
17 November 2014 -
Why mobile phones are becoming more important for online FMCG sales - Download our whitepaper
Retail | Consumer Goods
A life without market research
14 November 2014 -
Ever wondered what life would be like without the wonders of market research? What if mankind had never thought of this concept? How different would the world be today?
Primary sales channels in the Japanese tire market
12 November 2014 -
The automotive aftermarket in Japan consists of four main sales channels, and who uses which one to buy tires depends on the driver’s age.
Map of the month: Purchasing Power Europe 2014
11 November 2014 -
This month's map of the month shows the 2014 purchasing power in the European countries.
GfK explores strategic implications of market access at ISPOR 2014
5 November 2014 -
GfK will bring together health experts from its pricing, market access strategy and real-world evidence teams at the ISPOR 17th Annual European Congress in Amsterdam on 8-12 November.
Compare markets in Europe: how truck tires stack up
29 October 2014 -
Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There’s so many ways to approach a research question. Which is the right approach? Is my model the best-suited?
Retail centers: Sustainable investment or hype?
27 October 2014 -
GfK retail expert Manuel Jahn explores in a white paper whether retail centers constitute a sustainable investment with genuine substance or an overhyped asset that poses grave consequences down the road.
Current Trends in the German Radio Device Market
23 October 2014 -
The German radio device market is developing quite steadily in 2014: A minor market value decrease of -0.4 percent has been observed in the current year until September.
Up for grabs: Data shows chances for big-name engine oil brands in Nigeria
21 October 2014 -
New panel data map market for engine oil in Nigeria
GfK and Marriott share key learning on driving digital choices
17 October 2014 -
GfK’s Sarah Gleason and Marriott International’s Rob Johnston are coming together at the International Shopper Insights in Action Event (3-5 Nov) to present recent path-to-purchase learning.
Tourism ＆ Travel | Retail