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Insights & Publications

  • Tire Trends in Europe
    20 August 2015 - What are the key trends in tire purchase across the major European markets and the importance of SUV's on the market.
  • GfK confirmed as Knowledge Partner for Vision-X 2015
    14 August 2015 - GfK will be providing a “State of the Industry” report for Vision-X 2015, together with sharing its latest market intelligence and point-of-sales data on the Middle East optics market.
    Fashion & Lifestyle | Optics & Acoustics
  • GfK Annual Report wins Red Dot Award 2015
    13 August 2015 - From a total of 7.451 submissions the jury of the Red Dot Award has chosen the best entries of the year: the GfK Annual Report 2014 is one of them.
  • Connected Car in the Aftermarket
    6 August 2015 - Connected Cars have been one highlight beginning this year. On CES in Las Vegas E-Cars or Self-driving cars have been one of the hot topics. But even the aftermarket shows a remarkable positive development.
    Consumer Electronics
  • The power of direct context as revealed by GfK eye tracking
    22 July 2015 - In a recent paper published in the latest issue of Journal of Advertising Research, GfK eye tracking software was used to explore the visual impact of 187 magazine advertisements.
    10 July 2015 - The German market for camcorders is growing again. From January to May 2015 value grew by +16.5 percent compared to last year’s period.
    Consumer Electronics
  • Household types vary widely from nation to nation
    9 July 2015 - Despite their close proximity, Slovenia, Hungary and the Czech Republic have significantly different sociodemographic characteristics. Household size is a case in point.
  • GfK studies on retail turnover, purchasing power and centrality
    11 June 2015 - Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.
  • GfK Financial Market Services
    2 June 2015 - GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households.
  • What’s moving and shaking the Russian market for engine oils?
    1 June 2015 - The Russian market for engine oils is undergoing a shift: After a good 2013, the market began to stagnate in 2014 and experienced a slow start in 2015.

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