Insights & Publications

  • Up for grabs: Data shows chances for big-name engine oil brands in Nigeria
    21 October 2014 - New panel data map market for engine oil in Nigeria
    Automotive
  • GfK and Marriott share key learning on driving digital choices
    17 October 2014 - GfK’s Sarah Gleason and Marriott International’s Rob Johnston are coming together at the International Shopper Insights in Action Event (3-5 Nov) to present recent path-to-purchase learning.
    Tourism & Travel | Retail
  • GfK in 90 seconds: Watch the new global brand video
    16 October 2014 - GfK in 90 seconds: Watch the new global brand video
  • Changes to administrative and postal regions reveal a Europe in flux
    15 October 2014 - GfK has released its Europe Map Edition 2014/2015, which reflects thousands of changes that have occurred in Europe since last year.
  • 10 Things shoppers want e-tailers to know
    15 October 2014 - It’s never been more important to offer a best in class online shopping experience. We talk to thousands of online shoppers every year about every aspect of the e-commerce journey.
  • Why Japanese tire manufacturers need to be ready for the next tax hike
    14 October 2014 - What tires and taxes have in common in Japan
    Automotive
  • RegioGraph 2014 with maps and GfK purchasing power data for Europe
    6 October 2014 - GfK has developed an English version of its geomarketing solution RegioGraph 2014, with deliveries to begin at the end of October.
  • Mobile Sound: The Bluetooth Trend
    2 October 2014 - Streaming Music, everywhere and wireless – this is what customers expect from Bluetooth Pairing Speaker and Headphones or Stereo-Headsets with Bluetooth Connectivity. Accordingly these products are currently more than ever demanded.
    Consumer Electronics
  • GfK releases new geodata for Thailand
    25 September 2014 - GfK has released an updated and expanded edition of its digital maps for Thailand.
  • GfK Purchasing Power for Retail Product Lines 2014
    23 September 2014 - Germans devote the largest share of their retail purchasing power to food items, home improvement and clothing.

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