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Insights & Publications

  • GfK studies on retail turnover, purchasing power and centrality
    11 June 2015 - Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.
  • GfK Financial Market Services
    2 June 2015 - GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households.
  • What’s moving and shaking the Russian market for engine oils?
    1 June 2015 - The Russian market for engine oils is undergoing a shift: After a good 2013, the market began to stagnate in 2014 and experienced a slow start in 2015.
  • Facebook and GfK win IAB Europe Research Award
    1 June 2015 - IAB Europe has selected GfK and Facebook as the winners of the social media category for their annual research awards
    Media & Entertainment
  • GfK releases new digital maps for Russia
    27 May 2015 - The digital maps render the country's current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
  • Convenience is no.1 driving retail trend; price competition expected to have decreasing impact
    21 May 2015 - Retailers and retail experts have voted overall convenience of the shopping experience for the consumer as being the most important influencer on retail development this year.
  • Growing Mobile Audio Markets
    21 May 2015 - Bluetooth, Digital Radio and Sports – diverse growth segments are pushing the German market for mobile audio devices.
    Technology | Consumer Electronics
  • The connected car – what grinds russia’s gears
    20 May 2015 - The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Russians feel about the car of the future?
  • Meet Susan and Mike: Today's young shoppers...
    7 May 2015 - For the latest insight into how 16-21 year olds shop today and expect to do so in the future, see our brand new infographic from our Global Young Shopper Survey.
  • The vehicle is no longer solely the province of the automotive manufacturer
    20 April 2015 - Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for.

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