Archives

Analysis

Mother’s Day 2025 Forecast: Key Shopping ...

Discover key Mother’s Day 2025 shopping trends to win today’s omnichannel gift givers with promotions, social commerce, and curated retail strategies.

Report

Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

Report

Finding Harmony on the Shelf

Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.

Report

Beyond Vitality: Driving incremental growth

This report explores how CPG manufacturers can improve innovation sales and grow incremental revenue by focusing on fundamental principles of agile product innovation.

Report

Time for tariffs and trade restrictions

Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.

01 04

Featured

View all

Report

Connecting with Gen Z: The demographic science behind effective marketing

Artificial Intelligence

View all

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Report

From Click to Conversion. Redefining Personalization with AI

Report

CMO Outlook for 2025

Education

The rise of synthetic respondents in market research:

Brand Strategy

View all

Report

Finding Harmony on the Shelf

Analysis

Unlock the unmatched spending potential of Gen Z: What brands need to know

Analysis

Connecting with Gen Z: The demographic science behind effective marketing

Education

Will AI-generated advertising disrupt the creative industry?

Consumer Behavior

View all

Report

France On Premise Consumer Pulse Report: March 2025

Webinar

Achieve global success with international geomarketing data

Report

Germany On Premise Consumer Pulse Report: March 2025

Report

Hospitality Market Monitor

Analysis

Category Trends, Channel Shifts, and Key Occasions: What’s Steering the Dutch HoReCa?

Data Technology

View all

Webinar

Achieve global success with international geomarketing data

Report

Hospitality Market Monitor

Report

Hotel Beverage Opportunity Study 2025

Infographic

Map of the Month: GfK Purchasing Power in Germany, Austria and Switzerland 2025

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

View all

Report

Unlocking Beauty E-commerce Trends in Europe

Infographic

The Future of Wellness: Key Trends Shaping 2025 & Beyond

Infographic

Wellness Meets Sustainability: The Future of Conscious Consumerism

Infographic

Map of the Month: GfK Purchasing Power in Germany, Austria and Switzerland 2025

Infographic

GLP-1 & the Future of Wellness: What Retailers & Manufacturers Need to Know

Industry Trends

View all

Analysis

Private Label and Branded Products: A Changing Shelfscape

Report

Tariffs, Tensions, and the Rise of the “Buy Canadian” Consumer

Commentary

Superfan, Distractible, Potential, Anti: insights into children’s attitudes towards reading

Analysis

Category Trends, Channel Shifts, and Key Occasions: What’s Steering the Dutch HoReCa?

Omnichannel/E-commerce

View all

Education

Private Label’s New Era: Why Product Content Matters More Than Ever

Analysis

Mother’s Day 2025 Forecast: Key Shopping Trends & Retail Opportunities

Infographic

30 by 30: The future of e-commerce in Asia Pacific

Report

Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report

Report

France On Premise Consumer Pulse Report: February 2025

Pricing & Promotion

View all

Webinar

Client Academy, Episode 1: Price – Pack Architecture

Analysis

Retailer Specialized Price Management and Optimization Software

Report

Navigating Telecom’s Competitive Landscape: Dynamic Margin Management

Report

Navigating Telecom’s Competitive Landscape: Collaborative Pricing Strategies

Product Innovation

View all

Report

Beyond Vitality: Redefining CPG innovation for incremental growth

Infographic

Growing Your Product Portfolio: A Strategic Guide

Webinar

Stay Ahead of the Curve: Key Trends in Consumer Technology

Commentary , Webinar

Black Friday 2024 Results

Report

CMO Outlook for 2025

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

View all

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Key Plant-Based Market Trends 2024

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.