///CMO Outlook
Insights from marketing leaders across the globe that highlight the latest trends and how they plan to adapt.
Data, Decisions and Optimism: How CMOs are driving change in an evolving world
The CMO Outlook Report builds on insights surfaced by the CMO Outlook survey — the largest of its kind. More than 600 global marketing leaders shared their insights on the state of marketing. Now, we share an expert-led and data-backed deep dive into the trends uncovered, and the strategies these leaders are using to transform them into sustainable growth.
Upcoming marketing trends and how 600+ marketing leaders stay ahead of them
The CMO Outlook survey provides regular, ongoing insights from marketing leaders globally across all industries, giving a full picture of the upcoming industry trends and the actions that the world’s biggest brands are taking to adapt. The survey contains one key indicator, the CMO Index, as well as deeper dives into trends, actions, and qualitative analysis.
Your insights. Tomorrow’s winning strategies.
You spoke, we listened. 600+ marketing leaders took part in the ///CMO Outlook Survey. Now, get an insider's view on what we’ve found. Don’t miss our lively discussion on the emerging trends and winning strategies they helped uncover.
CMOs Defy the Odds: Many report optimism, smooth budgeting and real-time insights in new GfK study
New global GfK report shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises