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Capturing the voice of consumers

With so much consumer information available these days, it can be hard to ‘hear’ the important messages. At GfK, we turn big data into smart data, delivering a unique combination of consumer, retail and media insight. Our cutting-edge technology - aligned with the expertise of our 13,000 professionals around the globe - turns research findings into business opportunities, enabling our clients to create winning strategies that are tailored to consumers’ needs.

Growth from knowledge

At GfK we make research matter by delivering the future – and that has been our dependable promise for the past 80 years. In today’s digitalized world, GfK is the trusted source of relevant market and consumer information, helping our clients to make smarter business decisions. Through innovative systems and partnerships, we integrate on-and-off-line data to support Growth from Knowledge.