This website uses cookies  Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. By browsing our website, you agree to our use of cookies. Learn more

We're proud of our past

In 1934, Professor Wilhelm Vershofen founded GfK. Our mission was simple: “Make the consumer heard.” It’s a mission that has guided our thinking from the start.

1934 – Professor Wilhelm Vershofen founds Nuremberg-based scientific institute, “Gesellschaft für Konsumforschung.” It was the birth of institutional market research in Germany.

1960s – We begin a major push to expand internationally under the auspices of the GfK-nonprofit organization, GfK Verein

1984 – Our commercial activities are taken over by the GfK GmbH

1990 – GfK GmbH becomes a public limited company

1999 – We are now in 37 countries

2005 – We acquire NOP World, which includes 47 companies and more than 1,500 employees. We become one of top five largest and most successful market research organizations in the world

Today – we have 13,000+ employees in over 100 countries