Technology Products & Durables

Learn about the latest trends and insights happening in the technology products & durables industry

An industry in flux

The Technology Products and Durables sector faces ongoing challenges. After huge growth during the pandemic, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability.

Despite the uncertainty, there’s still growth to be found for smart brands and retailers. The new product trends and changes in consumer preferences bear opportunities. To stake your claim you just need to know where to look.

-2.9%

USD sales values in 2023 vs 2022 for Consumer Tech & Durables (GfK Market Intelligence: Sales Tracking; International Coverage excl. North America)

$813bn

sales revenue in 2023 for Consumer Tech & Durables (GfK Market Intelligence: Sales Tracking; International Coverage excl. North America)

34%

TCG sales revenue from seven promotional events in 2023 (GfK Market Intelligence: Sales Tracking, International Coverage excl. North America)

GfK: A trusted partner to the world’s biggest Technology Product & Durables brands

With the world’s most robust point of sale (POS) network, and global, long-term panel studies, GfK has the data needed to help you understand your market, brand, and consumer better than ever. With GfK, global partners like Samsung, Haier, Lenovo, and more are empowered to make better business decisions, faster.

GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)

Trend Reports

Get set for success

Leverage the latest trends and capitalize on emerging growth opportunities with data-backed insights from our latest State of T&D Trend Reports.

Visit our T&D hub

WEBINAR

Megatrends and market shifts impacting Tech & Durables

Watch this on-demand webinar to unpack significant shifts in consumer behavior towards tech products, and how companies are adapting their innovation strategies in response.

Watch the webinar

Report

///CMO Outlook Index

Get to know the health of marketing and its impact on business with the CMO Outlook Index, based on a global survey of more than 600 marketing leaders.

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Article

Data-driven Customer-centricity: The Secret Recipe of Business Success

With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.

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