Smart Financial Service Insights
The competitive landscape has broadened significantly for the financial services industry. The trust factor is gone. Consumers have fast access to online user reviews, financial product comparisons and easy switching, making them savvier and more demanding.
Successful industry players are the ones who deliver differentiated products and services—and increase trust by emphasizing transparency and security for the consumers.
Our financial services experts help you do this. We analyze finance market trends and consumer insight and convert the findings into winning strategies and product and service designs.
Innovation strategy example
We bring together our market opportunity and innovation specialists and our financial services research experts to develop your innovation strategy.
They combine innovation, user experience, brand and channel research to identify the growth opportunities that are most relevant to your company and where your greatest customer value will come from.
We also provide plans for how and when to activate these growth opportunities, to build the strongest relationships with customers across their lifetime.
Digital market example
Similarly, our digital market specialists capture and analyze online and mobile behavior on computers, smartphones and tablets.
They measure what your target groups are doing online, and evaluate the impact of the experiences that you are delivering via these channels.
The outcome for you is real-time understanding of what perception your key consumers are receiving of you via online and mobile channels, and how to manage this, to stay competitive and relevant.